Tech Soup for Libraries: 8 Library Marketing Trends for 2021 You Can’t Ignore
… och en del nya begrepp att förhålla sig till
1. Increase Emphasis on Patron and Supporter Retention Campaigns – Customer relationship management, CMR
2. Libraries Will Further Invest in Chatbots to Improve Patron Experience
3. More Libraries Will Leverage Private Messaging Apps to Connect Directly with Patrons and Supporters
4. Search Engine Optimization (SEO) Will Become More Important to Driving Website Visitors
5. Personalization Becomes Central to Your Email and Website Communications
6. Omnichannel Marketing Will Become the Centerpiece of Library Communications
7. Video-Based Social Media Will Be Key to Reaching New Audiences – InstaNovels
8. Marketing Automation Software Will Consolidate Library Marketing Tools
Peter Alsbjers blogg 