Dagens bibliotekslänk: Stop Holding Programs and Start Creating Experiences

Från Super Library Marketing

The Secret to Forge Library Loyalty: Stop Holding Programs and Start Creating Experiences

”Challenge yourself to go beyond the normal crafting groups, story times, and passive programs. Instead, push your library to nurture the relationship between the library brand and your community.”

  • Experiential experiences are any kind of program that creates a lasting, emotional experience that will bond your community to your library. This is not a one-off kind of event. This is something memorable.
  • Experiential marketing events require that attendees to do more than sit, listen, and absorb. If they are playing a part in the activities, they’ll remember them.
  • Experiential marketing is not a quiet kind of marketing. It’s often noisy, literally and figuratively. It might be messy. It might take more planning. These events are not what people think of when they think about what libraries look like.

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